Australian Ambassador visits sofico head offices

Dr Mark Higgie, the Australian ambassador to Belgium, has visit Sofico's head offices, on a tour of several Belgian companies with commercial links to Australia.  Dr Higgie was introduced to the Sofico set-up at the Zwijnaarde Technology Park in Ghent and had an informal discussion about the company’s experiences of doing business in Australia.

Sofico has extensive Australian links through the office it first opened in Sydney in 2002 in response to demand from a growing Australian fleet and leasing market. Today, the company’s systems manage over 300,000 cars in Australia and New Zealand for a variety of fleet management and leasing companies, both captive and non-captive.

“We had a very informative conversation with Dr Higgie and discussed the merits and benefits for us in trading Down Under,” said Sofico managing director, Gemar Hompes.
“Since we opened the Australian office, we have slowly taken over the market and are currently the market leader there,” he added.

As a result of its success in Australia, Sofico has made further investment in the Asia-Pacific region and in 2012 opened an office in Tokyo, with the intention of extending its customer base in new countries in the region.

(L to R)
Wim Bauwens - Sofico - Sales and Marketing
Gemar Hompes - Sofico - Managing Director
Dr Mark Higgie - Australian Ambassador to Belgium, Luxembourg, the European Union and NATO
Sophie Rice - Second Secretary - Australian Mission to Belgium and Luxembourg and the European Union and NATO

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