German customers will receive local, German-based support by staff that will initially be based in Munich. As Germany is a key European market, Sofico Services Germany will look to expand its German customer base going forward.
The German office fits in with Sofico’s growth strategy of establishing a local presence in key markets so that customers can be better supported through local, native-speaking staff familiar with the market.
As part of this customer service strategy, the company opened a dedicated office in the Netherlands near the town of Utrecht in October 2016 and plans more regional offices within the European Union in the near future.
Sofico also opened offices in Mexico last September in Puebla, southeast of Mexico City, to provide the hub from which Sofico customers throughout the Central and South America region can be serviced more effectively.
In addition, the company has offices in Tokyo, Japan and in Sydney, Australia with local, native-speaking staff to better service and support fleet and leasing clients in the Asia-Pacific region.
The new move in Germany comes as Sofico looks to continue the expansion of its business operations. The company has recently reached a series of milestones, with more than 40 customers from 22 countries relying on Miles to manage their business.
Sofico Managing Director, Gémar Hompes, said: “We are delighted to be opening a dedicated office in Germany via a local subsidiary. The establishment of local offices helps us stay close to our customers and helps us in attracting new staff with knowledge of the local market and local languages,” he said.
“As a next step, we will intensify our efforts in hiring local staff to establish a full multi-disciplinary team in Germany, with a mix of profiles from project manager to support consultant. Following extensive training at our head office in Ghent, this German-based team will provide support to our customers in Germany.
“Future implementation projects in Germany will then be managed by the Sofico Services Germany team with support from staff at our HQ in Belgium,” he added.