Sofico Services UK appoints Andy Page to head up sales and marketing

SOFICO Services UK has appointed Andy Page, formerly of Volvo Financial Services, to head up its sales and marketing function as it looks to further expand and develop its UK operations.

Reporting to Sofico Services UK country head Roger Smith, Page will be responsible for developing sales and marketing opportunities for Sofico’s Miles Enterprise Solution which is used by a broad range of leasing and mobility companies in 27 countries all around the world.

Page has enjoyed a 33-year career in both regulated and unregulated asset financing and related services. Most recently he was Senior Territory Manager for Volvo Financial Services, responsible for the business development of a number of captive commercial vehicle dealers and has huge experience in the truck, bus and coach markets.

Previous positions have included commercial asset finance roles at Lloyds TSB Asset Finance and Roy Scot Trust.

In his new role, Page will be responsible for promoting, building and expanding the Sofico Services UK brand and for helping develop its UK sales opportunities.

“I really enjoyed my time at Volvo which is a great company to work for. But I was up for a new challenge and Sofico certainly provides that.

“It is a great time to be joining the company and I see my new role as helping build the brand in the UK as it has been something of an unseen champion. But with Miles we have an outstanding product that is completely customizable, almost endlessly scalable and can deliver out of the box proven functionality for fleet and retail financing.

“In addition, it brings the ability to deliver the latest innovations in our sector such as subscription services, car sharing and multi mobility offers – ideal for the post-Covid business environment that we are currently experiencing and enabling our customers to meet the market’s rapidly evolving needs.

“Sofico is a very inclusive company with an open philosophy and approach which has been very refreshing. And we are able to pool expertise from different offices in different parts of the world to the benefit of the local market.  I’ve been thrown in at the deep end and have already been involved in several implementations and RFIs - as the saying goes ‘watch this space!’,” he said.

Sofico set up a new regional office in the UK four years ago, based at Malvern, Worcestershire, to better service the growing numbers of local customers in line with a new local office approach.

In that time, it has doubled the number of employees and office space to cope with a growing number of Miles Enterprise implementations, including manufacturer captive and independent leasing companies. UK customers now include seven leading leasing companies and funders.

Roger Smith said: “We welcome Andy Page to the business and believe that, with his tremendous industry experience, he will be a real asset in helping us achieve our development objectives.”

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