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Rules of participation for the #totheloochallenge


These rules of participation contain and specify the general rules regarding the conditions for participation in the competition referred to as #tootheloochallenge (hereafter “the competition”). This competition and these rules of participation are issued by Soft and Informatics Company NV (Sofico NV) (hereafter “Sofico”) with registered office at Technologiepark 84, 9052 Zwijnaarde and with company number 0404.484.060.

By participating in the competition, the participant accepts these rules and all decisions taken by Sofico in this regard.

About the content of the rules of participation themselves, about the organization and/or result of the competition, no correspondence will be conducted.

If required, Sofico can adjust these rules of participation. These rules of participation are published on www.sofico.global.


Anyone aged 18 or over at the time of the competition can participate.

Minors may only take part in the competition if they have the express consent of both parents or their guardian. If a minor participates in the competition, Sofico assumes that he/she has obtained the consent of his/her parents/guardian. If the minor cannot provide proof of their consent, he or she may be denied further participation in the competition or may lose his/her right to a prize.

If someone is declared winner of the competition but that person turns out afterwards not to have (entirely) fulfilled all these conditions for participation, he/she will automatically lose the right to the prize, without any entitlement to compensation or right of appeal.


The competition runs from 30/4/2020 to 30/06/2020.

Participation in the competition means posting a video on Facebook, Twitter, Instagram, LinkedIn, TikTok or YouTube. The video must be publicly shared.

The submission may be no longer than 30 seconds. The submission involves a sport involving toilet paper.

The selection of the winners will be made by the Belgian marathon record-holder Bashir Abdi. He will be guided exclusively by his own preference as selection criterion.

The publication of the winners will be made via the website of Sofico (www.sofico.global) before 15/7/2020. The winners have to contact us by that means.


21 winners will be chosen. 20 winners will receive a free entry to participate in the Sofico Gent Marathon. The winners can freely choose a distance.

The first prize winner receives free entry to participate in the Sofico Gent Marathon and a meet & greet with Bashir Abdi.

The prize cannot be exchanged for money or any other benefit in kind.

The prize will be issued or handed over only to the winner, who may be asked to reveal his or her identity for the occasion.

The prize may not be offered free or for payment in any form whatsoever, including (but not limited to) on websites. If Sofico should learn that the winner is nevertheless offering the prize for sale, Sofico is entitled to withdraw the prize or ask that it be returned, without the possibility of compensation or damages.


Sofico cannot in any way be held liable for the impossibility of providing a prize if the participant has given incomplete, insufficient or incorrect contact information when signing up to participate.

The winner may be asked to be available at a given date and time. If the winner is unavailable, Sofico may give the prize to another participant, without any right of appeal.

Sofico cannot be held responsible for any linguistic or typographical error. The same is true for technical problems (including communications via email, for example).

If Sofico deems it necessary, for any reason whatsoever, to postpone or cancel the competition, Sofico cannot under any circumstances be held liable.

Sofico cannot be held liable in any way for problems in carrying out the prize, or if the prize does not fully meet the participant’s expectations.


Participation in the competition requires the processing of the participant’s personal data, so that Sofico can for example inform the participant about the workings of the competition. The processing takes place in line with the provisions of the General Data Protection Regulation of 27 April 2016 (‘GDPR’) and the applicable national legislation.

The following data may be processed by Sofico in connection with participation: first name, surname and the video images submitted for purposes of the competition. By virtue of their participation, participants agree that the video images submitted will be published on Sofico’s online channels (such as website, Facebook, LinkedIn, YouTube, etc.) as part of this competition and any related communication or marketing.

All rights arising from the GDPR may be exercised by the person concerned (right to access, right to be informed, right to rectification, right to be forgotten, etc.).

A participant who requests the partial or complete deletion of his/her data before the end of the competition cannot continue to participate and thus is no longer eligible for a prize.

Sofico will not transfer the personal data to third parties, unless this is absolutely necessary as part of the granting or handover of the prize.

Personal data will be used solely for the participation in the competition for which they were processed and will not be stored longer than necessary.

Communications with regard to the processing of personal data, including the exercise of the above-mentioned rights, can be sent to the following email address: SoficoDPO@sofico.be.


Given that the competition involves a creative contribution by participants, and in particular the making of a video, the winner(s) will be chosen by Sofico in line with the previously set assessment criteria.

By participating in the competition involving a creative contribution, the participant grants Sofico consent to use, in full or in part, without any compensation being owed and without any limitation in time and place, the contribution on Sofico’s online channels (such as the website, Facebook, LinkedIn, YouTube, etc.).

The participant declares that he/she holds the necessary (intellectual property and moral) rights to authorize the use of his/her creative contribution and indemnifies Sofico of any liability relating to his/her creative contribution. This also means that a creative contribution must originally be created solely and exclusively by the participant(s) and no third-party material may in any way be used that is under copyright or any other form of protection (unless he/she has obtained all the necessary permissions by the rights-owners).


Sofico oversees the smooth operation of the competition.

In the event that not all conditions of these rules are met or in the event of abuses, deception, fraud or bad faith, Sofico reserves the right to exclude the participant in question from the competition. Sofico also reserves the right, in such cases, to ask that the participant returns any prize that he or she may have received.

The result of a competition is binding and irrevocable. It cannot be challenged. The decision to select the winner is definitive.

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